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Writing with Impact: Mind Your WEs & YOUs

Posted on November 25, 2018 by Martha Carnahan | 0 Comments

The trick to writing riveting and persuasive marketing copy is simply this: Know – and I mean really know, your audience – and get over there into their shoes and talk with them, not at them. This age-old marketing truism makes a lot of sense and it works. And yet, I encounter so many blogs, websites, brochures, letters and other…

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Get Clear about Your Core Marketing Message

Posted on August 7, 2018 by Martha Carnahan | 0 Comments

Many entrepreneurs ask me, “How do I get started? Where do I begin with marketing?” Business owners may spend a great deal of time and money on logos, websites, mailers and other tangible items, only to regretfully discover later that they somehow missed the mark. And many have jumped onto the social media bandwagon because… it just seems like the…

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Don’t be a Social Media Hammerhead

Posted on November 3, 2017 by Martha Carnahan | 0 Comments

If you want to build a house, do you start with a hammer? No, you start with your vision of the house – the floor plan, the interior and exterior style, the materials, and even the landscaping. The hammer is simply one of many tools to help you execute your vision. Same goes with using social media for business. Twitter, Facebook, LinkedIn…

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How to Clean Up Your Idea Clutter

Posted on March 31, 2017 by Martha Carnahan | 5 Comments

You know all about cluttered spaces. Even if you’re not a clutter person, you probably know someone who is. Or maybe you’ve seen one of those reality TV shows about hoarders. It’s rare to find anyone in Western civilization who hasn’t experienced even a short-term bout of clutter. But what about “idea clutter”? So many business owners tell me they…

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7 Ways to Make Sure your Logo is Driving (not Draining) Your Business

Posted on April 13, 2016 by Martha Carnahan | 0 Comments

Into which camp does your business fall? You don’t have a logo, but wish you did You don’t have a logo, and could care less You have a logo, but have a hunch it’s not quite “it” You have a logo that you love Whether you are thrilled, disgruntled or mystified by the whole logo piece of your business, it’s…

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