Coaching for Professional Services Marketers
As a marketer for a professional services organization (accounting firm, law firm, consulting firm, engineering, architecture or construction management company), you play a pivotal role for your firm. Unlike marketers who help their firms sell “widgets,” you are selling services provided by people. Therefore you are in the unique – and highly stressful – position of serving your service producers (the accountants, lawers, engineers, etc.) AND serving your firm’s clients. Whew, you need to be a combination of psychologist, mind-reader, juggler, artist, high-tech guru, magician, short-order cook and influential strategist. What a job description!
- Most importantly, to be both effective and fulfilled in your role, you must step into your leadership as a marketer.
- Are you seen as a leader in your firm?
- Do you struggle with managing your many bosses?
- Do you frequently find yourself working late to put together yet another last minute marketing effort that one of the partners got excited about?
- Are you directing your firm’s marketing process strategically? Or are you in reaction most of the time?
To be treated as a leader in your firm, you must first see yourself as a leader. YOU are the marketing expert, the go-to guru of all things marketing. You possess knowledge and experience that will absolutely benefit the firm – but are you stepping up, into the shoes of Marketer as Leader? Or are you falling into the rut of being follower of your many bosses?
I have walked in your shoes (and more!). I spent 10 years of my career as Marketing Director in professional services firms — an architectural/engineering firm and a healthcare financial management consulting firm. As a marketing consultant, I have worked closely with accounting firms, A/E firms, IT firms and related associations. As a journalist, I have written both marketing copy and content-rich articles for publications directed to the accounting profession. I understand firsthand the level of demand placed on the marketing function in the professional services environment.
Are you ready to step into your leadership role as a professional services marketer? As your coach, I will work with you to take your career – and your firm’s success – to the next level.