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Writing with Impact: Mind Your WEs & YOUs

Posted on November 25, 2018 by Martha Carnahan | 0 Comments

The trick to writing riveting and persuasive marketing copy is simply this: Know – and I mean really know, your audience – and get over there into their shoes and talk with them, not at them. This age-old marketing truism makes a lot of sense and it works. And yet, I encounter so many blogs, websites, brochures, letters and other…

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