marketing | Brilliant Visions, LLC

Writing with Impact: Mind Your WEs & YOUs

Posted on November 25, 2018 by Martha Carnahan | 0 Comments

The trick to writing riveting and persuasive marketing copy is simply this: Know – and I mean really know, your audience – and get over there into their shoes and talk with them, not at them. This age-old marketing truism makes a lot of sense and it works. And yet, I encounter so many blogs, websites, brochures, letters and other…

Get Clear about Your Core Marketing Message

Posted on August 7, 2018 by Martha Carnahan | 0 Comments

Many entrepreneurs ask me, “How do I get started? Where do I begin with marketing?” Business owners may spend a great deal of time and money on logos, websites, mailers and other tangible items, only to regretfully discover later that they somehow missed the mark. And many have jumped onto the social media bandwagon because… it just seems like the…

2 Simple Rules to Finding Your Marketing Sweet Spot

Posted on July 10, 2017 by Martha Carnahan | 0 Comments

Pop quiz: considering all the marketing tools available – ezines, article marketing, advertising, blogging, telemarketing, public relations, video, public speaking, social media, tradeshows, networking groups, etc. – how do you decide which are right for your business? Option A: Strategically, based on my business goals and other key factors. Option B: Dabble here, dabble there, do whatever the loudest marketing…