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Gut Check: Are You a Compassionate CEO?

Posted on August 22, 2018 by Martha Carnahan | 0 Comments

There have been quite a few studies in recent years conveying that a number of business leaders, entrepreneurs and politicians (ummm, no surprise!) have a propensity toward sociopathic traits. The hallmark qualities of a sociopath include: lack of empathy, an insincere charm, and great skill in manipulating others. We’ve all seen that boss, I’m sure. And I would bet that…

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2 Simple Rules to Finding Your Marketing Sweet Spot

Posted on July 10, 2017 by Martha Carnahan | 0 Comments

Pop quiz:  considering all the marketing tools available – ezines, article marketing, advertising, blogging, telemarketing, public relations, video, public speaking, social media, tradeshows, networking groups, etc. – how do you decide which are right for your business? Option A: Strategically, based on my business goals and other key factors. Option B: Dabble here, dabble there, do whatever the loudest marketing…

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